Weruva’s WeRuCycle is short for Webster and Rudi’s recycling Green Paw initiative for recycling, reuse, and repurposing of your pet food packaging! Webster and Rudi are two of Weruva’s original rescue cats and the inspiration for creating the best pet food under the sun. Now they’re also our inspiration for creating a sustainable recycling program for all those who feed Weruva food products.

WeRuCycle ONLY accepts cups and flexible, multi-layer plastic pouches. So send in your emptied, rinsed and dried Weruva pet food cups and pouches! From Slide N’ Serve Patés to Meals ‘n More, we’ve got you covered!

Once you purchase your Weruva pouches and/or cups and feed their delicious contents to your favorite, furry friends:

1) Rinse and dry your pouches/cups
2) Save and collect your pouches/cups
3) Mail your pouches to:

WeRuCycle

17 Mercer Road

Natick, MA 01760

Once you mail in your pouches and cups to the recycling facility, they are sorted with similar materials. Those materials are then utilized by other companies to create new materials. The pouches and cups you send in will be turned into things like playground ground covering, rubber parking stops, plastic pallets, park benches and more!

The pouches and cups that Weruva uses to package their foods in, local facilities do not recycle or downcycle these. That is why Weruva has partnered with a speciality material recovery facility that has the ability to downcycle these pouches and cups into plastics that get used for low grade applications like filler for parking blocks.

Sorry, we cannot accept another brand’s packaging. There are many different kinds of material blends and packaging types out there so it is not possible for us to know if another brand’s packaging meets the specific requirements of our material recovery facility. If there is a Weruva logo on the back of the pouch, or on the bottom of a cup then it’s OK to recycle with the We Ru Cycle program.

Please email us at recycle@weruva.com